If you want to learn copywriting, you may have listened many times that headline is the MOST important part of anything you write either online or offline.
Even, David Ogilvy (advertising legend) once said:
“On the average, five times as many people read the headline as read the body copy”
What does it mean?
Nobody will ever read anything you write if your headline never pull your prospects or readers to next line.
The rules apply to any of these:
* Sales Copy
* Articles
* Adwords Ads
* Classified
* Signature
* Email
* Brochures
* Newsletter
* Press Release
* and others
Therefore the ONLY and MOST important job for Headline is to get your message across Interruptively, and Powerfully.
This job is getting more and more difficult because people are getting busier from time to time.
And you only have 3 seconds or less to grab your prospects.
There are of course so many famous and proven headline formula that you can use to for your headline, but if you just get
started, you will be overwhelmed.
What you really need is just DELICIOUS Headlines that entice prospects to want more and more of what you have.
Before I reveal to you the Secrets of 7 Simple and Easy Ways to Cook Delicious Headline, you must also understand the basic of capturing attention, because you will need it as one of the two ingredients to Cook Delicious Headline.
Start learning copywriting secrets and teach yourself copywriting.
